What cookies are (and what counts as “similar technology”)
Cookies are small text files stored on your device when you visit a website. They help a site remember actions and preferences (for example, whether you have accepted or rejected non-essential cookies) and can also support security functions like session continuity.
When we refer to “cookies” in this policy, we also mean similar technologies that can be used to store or read information from your browser or device, such as pixel tags (sometimes called web beacons) and local storage. These tools are commonly used to measure how a website is used, to understand which pages are helpful, and to attribute advertising performance (for example, when an ad click later leads to a registration request).
Cookie lifespan and origin
Cookies can be grouped by how long they last and who sets them:
- Session cookies exist only during your browser session and are usually deleted when you close your browser.
- Persistent cookies remain on your device for a set period (for example, 90 days or 12 months), unless you delete them earlier.
- First-party cookies are set by this website.
- Third-party cookies are set by third-party services integrated into a site (for example, analytics or advertising providers).
How we categorize cookies
We use three categories. The labels match what you see in our cookie banner and cookie preferences panel:
1) Essential cookies (always on)
These cookies are required for the website to function. They support core features such as session continuity and remembering your cookie consent choice. Essential cookies do not require consent because the site cannot operate properly without them.
2) Analytics cookies (consent required)
Analytics cookies help us understand how visitors use the website. For example, they can show which pages are visited most often, how long people spend on a module overview, and which navigation paths lead to the registration form. We use this information to improve clarity and reduce friction, not to identify you personally.
When enabled, analytics is typically provided through Google Analytics 4 (GA4) with IP anonymization and a standard retention setting of 14 months for analytics data in the platform.
3) Marketing cookies (consent required)
Marketing cookies help measure advertising performance and show relevant educational offers. They can be used to understand whether an ad click later results in an on-site action (such as submitting the registration form). They may also be used to build audiences for remarketing or lookalike campaigns.
Examples include Google Ads cookies (such as a conversion linker) and Meta cookies used by the Meta Pixel. If you reject marketing cookies, these tags should not activate and marketing identifiers will not be set by our site.
Cookie table
The table below lists common cookies that may be used on this site. Not every cookie will be present for every visitor; it depends on your preferences and whether certain tools are enabled after consent.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-character GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Third-party providers
If you consent to analytics or marketing cookies, data may be processed by the following providers acting as service partners:
- Google LLC (Google Analytics 4, Google Ads, Tag Manager): https://policies.google.com/privacy
- Meta Platforms (Meta Pixel and related measurement tools): https://www.facebook.com/privacy/policy
- Cloudflare (content delivery and security): https://www.cloudflare.com/privacypolicy/
We do not permit these providers to use site data for their own independent commercial purposes. Each provider may process data under its own terms when acting as a controller for certain services; details are described in their privacy notices.
How to manage your cookie preferences
You can control non-essential cookies at any time:
- Use the “Manage cookie preferences” link in the site footer. This re-opens the cookie banner and preferences panel.
- Adjust your browser settings to block or delete cookies. The steps vary by browser and device.
- For Google Analytics, you can install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
- To manage Google ad personalization, visit: https://adssettings.google.com.
- To manage Meta ad preferences, visit: https://www.facebook.com/adpreferences.
- In the EEA and UK, you can also review broader advertising choice tools at: https://www.youronlinechoices.eu.
If you reject analytics or marketing cookies, we will not set those cookies from this site and we will attempt to remove relevant identifiers (for example, _ga or _fbp) if they exist. Essential cookies remain active because they are required for site operation.
Changes to this Cookie Policy
We may update this Cookie Policy when we change the tools we use (for example, if we add or remove analytics services) or when laws and guidance change. When changes are material, we will post an updated version on this page and refresh the “Last Updated” date. If a change affects consent requirements, we will request consent again where applicable.
Contact
If you have questions about cookies or privacy choices, contact:
- Fawltreno Learning Ltd
- 10 Finsbury Square, London EC2A 1AF, United Kingdom
- [email protected]
- +44 20 7946 0958